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Simple ingenuity and an idea, the Brodit origin story is one that shows how finding a solution and building a product from that solves a common problem has evolved into a business that has expanded, evolved and lasted nearly three decades.



Beginning in 1983 in Sweden when taxi driver Ebbe Johansson bought his first mobile phone — as some of us know, back then they were not as handy as they are now and much more like a suitcases weighing around 20kg (40 pounds) with the receiver as big as a brick, making it difficult to find a good space to keep in a car.

After Ebbe's first day with his new phone, he went home and came up with a solution to the problem by bending a piece of plastic and attaching it to the dashboard — and lo and behold it worked! The very first ProClip was born.

Soon after, Ebbe's colleagues were interested and so he began constructing mounting brackets for everyone. The demand continued to grow and so he founded Brodit; a company that today employs over 140 people and exports to 30 countries worldwide. The Brodit ProClip is still the number one product Brodit make today — which still allows you to fit and secure it to your vehicle's dashboard with a Brodit Holder.

Today Brodit designs and manufactures thousands of products for the installation of communication devices in vehicles and the workplace. With ranges of either Passive (non-charging) or Active (charging) holders are manufactured for the majority of mobile devices, including the latest Samsung Galaxy, Apple iPhone, as well as adjustable holders, are available for devices with a protective case. Workforce customised solutions are also available for handheld terminals such as the Zebra, Honeywell, Getac, CAT, Panasonic and more.

Technology and devices are evolving and changing quickly and Brodit has certainly adapted and progressed alongside it all and kept up. We look forward to an exciting year with new projects in the works as we continue to grow and expand this in-vehicle solution that stands the test of time both as a physical product and idea.


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