15.09.2021
Apple introduced two new iPads, four new iPhones, and an updated Apple Watch yesterday for its 14 September product event, hinting that Apple will have more to come at a future product later this fall.
More than half a dozen product launches are impressive, mainly led by the iPhone 13 series. While there are many similarities between this year's phones and the iPhone 12 models from 2020, there are significant enough changes — specifically on the iPhone 13 Pro models to tempt an upgrade.
iPhone 13: Like last year, Apple is introducing four phones, and they have the same prices as the iPhone 12 lineup — £679 for the iPhone 13 mini, £779 for the iPhone 13, £949 for the iPhone 13 Pro and £1,049 for the iPhone 13 Pro Max. But more than a few changes are coming to Apple's phone lineup. (UK buyers will be pleased to note a slight drop in those entry-level prices. The US prices remain the same as last year.) Pre-orders begin this Friday, and the phones will go on sale on 24 September.
The new phones have smaller notches and significant improvements to the cameras, including big sensors to let in more light. In addition, all four models support a new Cinematic mode which brings Hollywood-style rack focus to the videos you shoot. And it's all powered by the A15 Bionic processor.
The iPhone 13 Pro and iPhone 13 Pro Max see the more significant changes with improved telephoto lenses plus MotionPro displays that adjust their refresh rate for smoother and more immersive experiences.
Apple Watch 7: Apple's new watch will likely not arrive until later in the fall, but when it does, it will have a bigger, brighter screen, thinner display borders and faster charging (but not a longer battery life). The new watch will start at £379, while the Apple Watch 3 (£199) and Apple Watch SE (£269) will remain lower-cost options.
iPad 9: Apple's standard iPad gets an A13 Bionic processor, an improved 12MP front camera that adopts the Centre Stage feature and better low-light photography. It's arriving next week at £319
iPad mini 6: Apple's smallest iPad sees its first update since 2019, with a new edge-to-edge display and Touch ID button similar to the one Apple introduced with the iPad Air. Centre Stage video and Apple Pencil support are included in the £479 model, which ships next week.
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